Speranza DigitalStudio

Content Strategy for web projects about art, music, and communication

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Our target audience

We help clients design content for their online presence

When it comes to arts and non-profit organizations there is much to say about how to promote an activity, which goes far beyond a simple offer of services. That's why it is crucial to go through building an online presence, that not only aligns with the brand's vision but reaches a large audience with a well-developed story to tell. That's the core part of our job.

Mission Statement

We Let Content Drive Design

Before even thinking about web design and content marketing itself, the first question should be “What’s the story?

What we do.

Why Content Strategy?

A solid content strategy is a powerful tool to maximize the reach online. The job implies creation, delivery, and governance of useful, usable content. Such a hard work when it comes to answering questions like "How to convey a message or a story in an engaging, relevant, and consistent manner?"

We get clear on the idea: develop your story first, service or product second. Not only that thinking affects the message architecture we plan to create (that set of terms and statements arranged hierarchically to convey an organization's messaging priorities) and tone of the content, but also the salient content types, such as blog posts, images, video, articles, and infographics as well.

From Content Strategy to Website Design

When it comes to web design, we convey the look and feel of the brand by deriving design from content in order to make slick and stylish websites.
We work mainly on:

  • Applying the message architecture to develop a cohesive consistent user experience.

  • Creating sitemaps and optimizing content designing page briefs, which specify the hierarchy, format, and messaging of content on the page.

This is the process through which we help our clients stand out above the rest.

What we do. Complementary services

When helping our clients design their web presence, we deliver a digital photography service and web catalogs.

These services are meant to integrate and accomplish the process of creating and organizing content.

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