Content Strategy for web projects about art, music, and communication
Discover moreWe help clients design content for their online presence
Art & Cultural Organizations
In the arts, we have plenty of unique experiences, and people are focused on understanding the story behind an artist’s work. Given this scenario, we help artists think critically about how they’ll present their stories to their audience, and provide them a long-term strategy of content creation which makes short-term marketing messages much more engaging, and attention-grabbing.
Nonprofits
We are willing to collaborate with nonprofit organizations to help them reach their humanitarian goals, by identifying the idea of opportunity, not guilt as a crucial element of the nonprofit’s content strategy. On the whole, we help determine where and how to share their content and reinforce the message of "opportunity" by focusing on the impact of a project to drive people to donate.
We Let Content Drive Design
Before even thinking about web design and content marketing itself, the first question should be “What’s the story?
Why Content Strategy?
A solid content strategy is a powerful tool to maximize the reach online. The job implies creation, delivery, and governance of useful, usable content. Such a hard work when it comes to answering questions like "How to convey a message or a story in an engaging, relevant, and consistent manner?"
We get clear on the idea: develop your story first, service or product second. Not only that thinking affects the message architecture we plan to create (that set of terms and statements arranged hierarchically to convey an organization's messaging priorities) and tone of the content, but also the salient content types, such as blog posts, images, video, articles, and infographics as well.
Content strategy consulting
We plan and create web content for your website and social media in case you need:
- to look and sound different
- new content for your landing page
- to port over the existing content of your website, a CMS implementation
- a social media strategy
- to improve the website visibility on a search engine results page
We help you identify clear goals, direction and planning in order to communicate sustenaible engagement, trust and quality.
Search Engine Optimization
The Search Engine Optimization (SEO) is part of the content consulting. Being the process of affecting the online visibility in a web search engine's unpaid, or "organic" results, SEO has to do with content: from online texts and media to search engine keywords.
At this stage, we couple content strategy with search engine optimization by shaping SEO, through the message architecture. We create content and tell stories optimized for people first, but that still incorporate the kinds of keywords they would search on Google.
From Content Strategy to Website Design
When it comes to web design, we convey
the look and feel of the brand by deriving design from
content in order to make slick and stylish websites.
We work mainly on:
-
Applying the message architecture to
develop a cohesive consistent user
experience.
-
Creating
sitemaps and optimizing content designing page
briefs, which specify the hierarchy, format, and messaging of content
on the page.
This is the process
through which we help our
clients stand out above the rest.
We work mainly on:
Applying the message architecture to
develop a cohesive consistent user
experience.
Creating
sitemaps and optimizing content designing page
briefs, which specify the hierarchy, format, and messaging of content
on the page.
When helping our clients design their web presence, we deliver a digital photography service and web catalogs.
Digital photography
We rely on the collaboration of a network of professional photographers to deliver our artwork photography service. The service includes reproduction of artworks for exhibitions, catalogs, and traditional capture and location photography.
Lately, we've been very proud to be contractor of the service for the digital photographic campaign of the reproduction of 1220 artworks of the Museum of Capodimonte deposits destined to the exhibition "Deposits of Capodimonte: stories still to be written“ (21st December 2018 - 15th Oct 2019).
Catalogs and portfolios
We've been designing catalogs for libraries and private archives. Not only content strategy helps create streamlined, valuable content on the web, but also can shape how archives expand their roles as modern resources as well. While archives work to help researchers tell their stories, it’s easy for them to forget to keep shaping their own. Here comes the content strategist who keeps online content fresh and relevant when archives expand into managing digital collections on a web-based presence.