A solid content strategy is a powerful tool to maximize the reach online. The job implies creation, delivery, and governance of useful, usable content. Such a hard work when it comes to answering questions like "How to convey a message or a story in an engaging, relevant, and consistent manner?"
We get clear on the idea: develop your story first, service or product second. Not only that thinking affects the message architecture we plan to create (that set of terms and statements arranged hierarchically to convey an organization's messaging priorities) and tone of the content, but also the salient content types, such as blog posts, images, video, articles, and infographics as well.